Welcome to Fractured!
I hope you're going to enjoy your time here!

Thanks a bunch and congratulations to all winners!

Great to see things coming along nice!

@Tuoni said in Marketing as important part of early development:

(...)Yes you did and I already proof it. You wanted to leave the rest out so it would look better with your argument. Now the rest of the piece negates your claim.

I'm not going to play the 'no you'-game, sorry. We can agree to disagree. In my humble opinion, non of the text negates my claim, since the introduction is a conditional statement that reflects on the rest.

@Tuoni said in Marketing as important part of early development:

(...)From Dynamight Studios point of view they are sure about their product(...)

That is by no means true. And you explained it yourself when you criticized Albion Online for straying from their 'original vision' last minute. Had you not known the game's former vision, you'd not have been critical of Albion Online, but just shrugged it off as 'that game's not for me'. With that said, I'm sure DS has carefully considered the arguments and already came to their own conclusion and decision on marketing, so I'm not going to participate in the thread anymore.

@Tuoni said in Marketing as important part of early development:

(...)So you decided to take one sentence out of the context and then refer for that? Here is the whole piece, it explains a little bit better what illustrate fundamental mechanics actually means in this situation(...)

No, I am not taking it out of context. It is a conditional statement (and one that makes sense) that puts everything stated afterwards into a certain perspective.
If you are sure that was you're developing makes it into the final version of the game, sure go ahead and share it. If not, that can do more harm then good, because it attracts customers that are unhappy in the end and are going to down-rate your product.

@Gothix said in Marketing as important part of early development:

Ashes of Creation is doing poorly because they changed their game design from originally promoted one, not because they hyped it too early.

@Tuoni said in Marketing as important part of early development:

(...)Begin your marketing campaign the moment you have something that illustrates the fundamental mechanics and look of your game(...)

That's the point though, this is too early in development, so some of what we have n ow is bound to change and that upsets people. Hence why a good amount agrees to wait with hype, till after most fundamental designs are fixed.

I would say that 'rare' could already be materials from other planets. It won't be easy for Demons/Beastman to get materials on the 'opposing' planet.

Congratulations (I guess )!
Do you have metrics in place to show the retention rate per media? If so, are we allowed to have a glimpse?

@Tuoni said in Marketing as important part of early development:

(...)That will only signal that nothing is happening anymore and game will start loose people who backed(...)

Why would they? The people who already backed can play the game themselves during Alpha/Beta. Isn't that better than watching a guy talk about the game in a video?

@Tuoni said in Marketing as important part of early development:

(...)I do not understand your logic here, why on earth to stop marketing and hype there?(...)

Because you often get only a single chance to convince a customer. Once that chance has been burnt, the customer is unlikely to check out your product a second time. If you require the funding from Kickstarter, there is no other choice, but if you are financially stable and can afford to wait till later in development, you can increase the retention rate and thus your over all revenue drastically by delaying first exposure till it is convincing.