Alot of Hello threads
Advertising must have hit somewhere. It seems like it goes in waves by countries for new accounts lol.
With Alpha around the corner, It makes sense for people to tell about it to their friends, especially when there are so many key giveaways to try it if youre bit lucky.
I wouldn't be surprised if a few people were advertising on websites like youtube to try and both get the word out for the game, and possibly to gain recruits for their guilds.