@spoletta Grofire is correct.
I would add that UO (developers inspiration) created a solo style game. Doing so invites group, guild and faction fighting/conquering play-styles. The opposite is not true with a group build type games. Build a guild game (Shadowbane & Crowfall come to mind) , there is no place for solo or small group type players.
I really enjoy the game, it has potential but the reliance on a person running a city/tech tree has proven to be onerous for this casual gamer.