@Prometheus No response, huh? I wonder why...

@Prometheus It seems like you intentionally missed the point @Robinhoodrs was trying to make. You want players to influence other potential players to buy and play this game. That's ok. But the way you're doing it is not. Basically you're telling everyone "We need PR and based on statistics, it's always better if players are under impression that another player is recommending the game instead of the studio - even though the player haven't really played the game yet. But that doesn't matter, as long as we got positive brand perception we wanted. A handful of people who will do the best will be rewarded with Alpha access - that doesn't mean you won't have to buy the game later. Thanks!".

Have you read your own post before you actually posted it? This whole thing feels pretty scummy:
"Anything that helps letting the world know about Fractured and triggers a positive reaction in the audience will do!" - As long as you talk about our game in a good way, you're ok and you maybe will be rewarded later.
"Please note that by "meaningful entry" we mean one that feels personal and isn't spammy." - As long as you stick with the charade and won't let anyone know, that you are actually advertising the game based on our request in exchange for an early access (which could be taken as illegal in some countries, because you would normally have to disclose that we have some form of an agreement, but it's actually not, because we haven't signed a formal contract with you so it's ok), you're again ok and you maybe will be rewarded later.

This feels soooo wrong. Especially after your answer to the original answer from @Robinhoodrs . I can't believe people are actually falling for this.