My community played UO for about 7 years (1998-2005). I think what made it great was it was the first game of its kind. The game itself had its flaws. I broke many a mouse throwing them, banging them etc. So much so I had spares on the shelf behind me. It didn't help I had to play on dialup lol. Still it was where we built our community which then continued to other games. We have tried since then to repeat that feel of community and the only other game that felt right was SWG. I think the problem is most games give quick results for player activity. In the early days of UO it took most of us sparring everyday 6 months just to gm tactics. Later on changes were made and you could get it in hours. It was that 6 months of sparring that all we could do was sit at the computer and type to each other. That's where the community was built. The youngins today have no patience and want those big results for little effort. Devs match those young player desires. My 2 cents anyway.