Cause its different and interesting. It is not P2W. It plans to offer lots of different types of play styles and things to keep me interested (ie. non-combat related systemss that hopefully will be fulfilling and complex enough to keep me entertained). and of course... have you seen their PETS??!!! OH MY GAWD!!!! Fiery Pandas to me! Oh, and Cats, and Foxes!! Sooo cute!! can't help but to try to pet them all