Finding the trial client is difficult
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You've currently got this 9 day free trial thing going, and the announcement about it says that you can get started by picking up the client on Steam or in the store on the web site, but if you go to either place, all you find is a client you have to pay for like usual. The only way to get the trial client seems to be to log in on the web site and click the Play button at the top. Even the Get Access button front and center on the main page doesn't take you to the trial client but just one you have to pay for. It's... pretty confusing. As far as I can tell, it's not even possible to play the trial through Steam, which is probably not good for promoting the game since that means the Steam Charts numbers will not look any higher, you're less likely to get reviews and such, and some people simply won't know that the trial even exists.